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Mashable’s great Christine Erickson breaks down how Tumblr (which Kinney Group Creative loves) can work for small businesses.
The long and short of it is this: Tumblr combines an easy, connecting, and organized way to share creative work and concepts. And it’s not as structured or analytical as other online methods.
Read this article, play around with Tumblr for your business, and decide what works best for your brand.
Counter-intuition. That’s what I experienced when I learned how more tweets and more hashtags reduce Twitter engagement.
Courtney Rubin’s article on American Express Open Forum shares the research findings that Buddy Media got from 320 brands’ tweets.
If you’re on Twitter and tweeting about your or your clients’ news, this article is a must read.