At Kinney Group Creative, we create and manage all forms of media for clients. And Facebook and Twitter play important roles. When you manage your posts and tweets - and your client’s! - effectively, clickthrough can lead to breakthrough.
So knowing when to make people aware of the newest and hottest is key. Peak traffic times are not what you expect. Courtney Rubin captured this well. You post things you want people to click and experience completely. It’s that interaction that makes the difference for your brand, product and service. Bit.ly did research that can guide you.
Twitter: most clickthroughs occur between 1 & 3pm Monday through Thursday.
Facebook: total highest number of clickthroughs are at 3pm on Wednesdays from links posted between 1& 4pm. While traffic increases after 9am, wait to post until 11am.